In a digital world, data is king. It’s what drives businesses forward, but with that comes the risk of cybersecurity attacks. With so many cyber attacks happening today, it’s important to understand how CDP solutions can help you proactively protect your organization and customers from those threats.
Data Protection
The GDPR is about data protection. The CDP is about data protection. The FDP and PDP are also about data protection.
That’s right: when you’re working on a digital platform, one of your main goals should be to protect user data as much as possible. This means taking the appropriate steps to ensure that your users’ personal information stays secure and protected from any kind of misuse or abuse by third parties or even employees within your organization (who may not be aware of their own responsibilities under laws like GDPR).
Reporting/AI
CDP is a good way to get the most out of your data. The first main benefit is reporting, which allows you to see the data that your company is collecting. This can be very helpful in making decisions about future products or services and how they will affect your customers.
The second main benefit is AI, which allows you to use that data for predictive analytics or for training machines, so they make better decisions on their own. This could be used for things like fraud detection or determining what customers want based on past purchases.
Analysis
As you can see, the CDP role encompasses a wide range of responsibilities. The CDP can impact your organization’s culture and overall performance—for better or for worse. The optimal CDP will be experienced in analytics, machine learning, data science and big data technologies; have experience working with vendors who provide these services, and be able to effectively communicate with all levels of management within your company.
Access
CDP allows you to see who is accessing your data and what they are doing in real-time. This functionality gives you the ability to monitor user activity, which can help with compliance initiatives like GDPR or HIPAA-HITECH. If an employee accesses a file that contains private information, this will be recorded by CDP. You can then investigate the incident to determine if any action needs to be taken against that employee (or another person).
Security
Data protection is the main benefit of CDP. It provides a single source of truth for data, which helps organizations to reduce data risk by providing a single source of truth for data. As per the experts at Adobe Real-Time CDP, “With an identity-based system such as CDP, you can also protect against data breaches by providing a single source of truth for all users’ credentials rather than forcing them to use different passwords at every organization they work with.”
CDP is a great way to keep your business safe from security breaches, and it’s also a great way to protect yourself from fines and other penalties. You can use CDP as a tool to ensure that you comply with regulations, or you can simply use it as an extra layer of protection for the data in your environment. The choice is yours!
