A corporate video isn’t just a promotional tool. It can be an incredible way of getting your company’s messaging right, giving your brand the hook it needs and increasing customer trust in your business. While some companies might shy away from producing such an expensive piece of content, many benefits come with investing in a Sydney corporate video production – both for your business and your customers.
Such training is a growing industry in Sydney, with new companies entering the market and existing ones expanding their services.
The market for this kind of training is expected to grow by 4% annually over the next five years. There are currently more than 30 companies offering this service in Sydney, with most located in the city centre.
You are getting your messaging correct.
As a business, it is essential to have a clear message. It’s also imperative that your message is consistent across all aspects of your business.
If you want to hire a Sydney corporate video production company to create videos for your company, they need to understand your business’s core values and goals. This ensures that the video content will align with who you are as an organisation and what you expect to achieve with the video.
You are giving your brand the hook it needs.
A hook is a memorable phrase you can use in your marketing materials and social media to help people remember you. If customers hear the same thing repeatedly, they’ll start to tune it out. Using a hook, you ensure that what you want them to remember sticks with them long after they’ve left your website or clicked away from your Facebook post.
You are increasing your customers’ trust in you.
A video is a powerful tool for building trust. Customers want to know if you are trustworthy and credible before they give you their business. You can use it to demonstrate your expertise, your personality, and how you work with clients. For example, if you have a team of experts in their field who can solve the problems of customers quickly and effectively, then this will be clear from your corporate video.
Driving new business leads through the door.
Video is one of the most effective ways to tell a story, which is why it’s used in many marketing campaigns across all industries. It can generate leads, drive traffic to your website, or even promote products or services directly on YouTube (a platform that Google owns). A good video will increase brand awareness and help you build an audience that sticks around long enough for them to buy from you.
It produces results that can be measured.
The next benefit of creating one is that you can measure the results.
It’s essential first to define the problem and then find the solution. Be unconcerned with other people’s goals. Be ambitious, but stay realistic. Imagine yourself in 3 months with all these benefits and how your company will benefit from them:
- Increased number of visitors to your website/blog (or even better – increased conversion rate)
- Improved brand awareness and reputation among potential clients (more sales)
- New business leads through email marketing campaigns or social media posts that link back to your corporate video
Now that you have read about how to get the most out of your brand. A professional can create videos that will tell your story, increase sales, drive new business leads through the door, and give your brand the hook it needs by producing results that can be measured.